With the little plush beaver, you can give and help at the same time again
Budapest, October 27, 2020 - “Big deeds start with small gestures” is the message of Auchan's year-end campaign, which, like last year, once again calls on its customers to donate. Last year, from July 500, after the purchase of the toy beaver, Semmelweis University II. Auchan has purchased an X-ray image intensifier worth HUF 21 million for its Pediatric Clinic No. And this year, it’s Julia’s “brother,” Julia’s turn , to encourage customers to charity, while of course it will be a great pleasure for anyone who receives it. After the purchase of each plush beaver, Auchan still supports the children's clinic with the purchase of a life-saving device with HUF 500. Julia is now available in chain stores and online. And anyone who didn’t buy the boy’s toy beaver last year can still do so now because Julia is also available in limited numbers at Auchan stores.
Last year was a great success for Julio, the lovely beaver figure of Auchan. For every little beaver sold, Semmelweis University II received 500 forints. Its Pediatric Clinic, Auchan, contributed HUF 21 million to the purchase of X-ray amplification equipment, which is very helpful in life-saving interventions.
This year, in addition to Julio, Julia also arrived in Auchan. The cute beaver expects at least as much success and donation as her sister last year. The store chain is still spending HUF 500 on the price of the plush figure available for HUF 1,990 to support the clinic. From the proceeds from the toys sold, they will once again buy a life-saving device that is most needed at the children’s clinic.
“ Diagnosis and surgical care for 150-200 young children a year is facilitated by X-ray image intensifier equipment purchased from Auchan last year. We are grateful for it, because with this tool we can do our job in a more targeted way than before, and perhaps it is even more important for the little ones than for the adults to gain their trust and heal them with as little inconvenience as possible. We are confident that this year we will be able to purchase a similarly indispensable medical device with the help of Auchan and its customers, ” said Prof. Dr. Gábor Kovács, Clinic Director.
“ It was a huge pleasure to see Julio’s popularity last year! People are happy to help, they took the little beaver home with great enthusiasm, so we are excited to see how the fate of his little brother, Julia, will turn out. It is touching to see that these right, one-toothed plush figures, who also promote the acceptance of irregularity, bring joy not only to the families where they end up, but also to the children to whose healing our customers contribute. Our slogan this year will be that ‘big deeds start with small gestures’, and we think it wouldn’t hurt if Julia and the little ones already learn this, ” said Szajl Hajnalka, HR Director at Auchan Retail.
The lovely plush figure is now available and, along with Julio, can be purchased while stocks last in Auchan stores and online.
(Source: editorial)